Unsatisfied with the current programs available to help at-risk youth in the city of Toronto, myself and a group of friends created a white-label campaign for ONEXONE and their sponsor DIESEL to create awareness for the good work and drive feet-on-the-street impact.
Once we had filmed the promotional video, we pounded the pavement (see me with glasses below) to get local businesses on-board and donating items for the backpack initiative we were leading out of a Scarborough school.
Official Bottomless Backpacks campaign video. (Yes, that's me in the video with glasses again)
