The goal of this UX Design project was to design a tool to help unconventional parents feel empowered about being a first-time parent.
A key challenge was understanding how the specific market (non-traditional parents, fathers, etc) was not being addressed and how to create a compelling and engaging brand to support those users through this exciting time.
A key challenge was understanding how the specific market (non-traditional parents, fathers, etc) was not being addressed and how to create a compelling and engaging brand to support those users through this exciting time.
